In the past years in France, the market for major pharmaceutical brands has been attacked by generics. The first brand managers’ reactions was to transfer some of their medicines to OTC: freedom of tariffs, and getting closer to consumers. The
Steps of Sales and Operations Planning in pharmaceutical industry
The basic components of the Sales and Operations Planning (SOP) in the pharmaceutical industry are the commercial plan, the production plan (often called the industrial plan so as not to confuse it with the production program), coherence of these two