For some months, consumers are shopping smartphone in hand and scanning products, to learn about their "potential danger", before acting the purchase. This phenomenon, first known for food products, has been spreading for some months now to the beauty ones. Indeed, consumers became suspicious

The relationship between a customer and his CDMO is essential to sustain sales and therefore his business. Bad word of mouth or misunderstanding can lead to major financial disasters or, in the worst case scenario, bankruptcy. That's why you need to be especially careful about the relationship you h

Knowing how to identify and classify your customers is essential to good business management. Discover through these few lines how to define your strategic customers and keep them. Identify your strategic clients This is not a prospect First of all, the strategic customer is not usually a pro

Apprehending a strategic client requires the implementation of a key account manager (Kam). The Kam is here a manager, a person who centralizes and who, as such, is as much skilled for business relationship as for the customer relationship or team animation. Why set up a Key Account Manager

Today, thanks to internet, anyone can easily find standard contracts. However, we must remain vigilant on these contracts quality, because it is regularly found in the legal field that companies having used this type of template are highly contractually committed because of their lack of prudence

Customer Relationship Management is about creating and maintaining a mutually beneficial relationship between a company and its customers. Why betting on a good customer relationship? In the business mode of customer relationship management, the company focuses on customer loyalty by offering