[embed]https://www.youtube.com/watch?v=-CAz-QLaCbA[/embed] Why promote French production for your medicines, cosmetics and medical devices? Watch episode 11 of the Phartastic web-series and discover with humour that sometimes a production made in France can be a guarantee of quality. On April 1

[embed]https://www.youtube.com/watch?v=gVplT3ahsiY[/embed] How to gain visibility in pharma? Watch #BIGIDEA the eighth episode of the webserie Phartastic and discover that sometimes the solutions to be visible are not obvious. On April 1, we took up the challenge with Ozécla, a web-series dedi

[embed]https://www.youtube.com/watch?v=0qnYUxEyPhs[/embed] How to optimize your production costs? Watch episode 7 of the phartastic web-series and discover that sometimes optimizing production costs is not always obvious. On April 1, we took up the challenge with Ozécla, a web-series dedicated

[embed]https://www.youtube.com/watch?v=SNmVEB8FbBE[/embed] How to rhyme with reactivity on the market? Watch episode 5 of the phartastic web-series and discover in a funny and offbeat way that being reactive on the market is not always so simple… On April 1, we took up the challenge with the ag

In the 21st century, even more than yesterday, companies are renewing themselves and constantly innovating. Today, when you want to last in a market, it is essential to launch new products and innovate in order to offer practical but original solutions to patients. When you want to access innovatio

[embed]https://youtu.be/lH10tlZOsYU[/embed] How to find a relevant idea? Watch episode 4 of the phartastic web-series and discover that sometimes find an idea can make you go... crazy ! On April 1, we took up the challenge with the agency Ozécla, a web-series dedicated to the pharmaceutical worl

Whether for medical devices (without prescription) or cosmetics the offer is always more abundant. In this context, it is increasingly difficult to build loyalty and generate engagement to patients / customers who want to take their health and beauty in their own hands. So how to create an effect

Even if in 2018 everyone has heard about CSR "concept in which companies integrate social, environmental and economic concerns in their activities" concretely how can we apply a CSR approach in the pharmaceutical industry, what are the actions to set up, examples of actions to take. More than ever i

According to Le Figaro, the figure is overwhelming, in France only a quarter of plastic packaging is recycled. But then, what are the actions to take in order to promote recycling? The choice of packaging, the choice of materials, consumer education in recycling. So many good practices to set up in

Stimulating the interest of patients and consumers is essential for any player in the pharmaceutical and cosmetic industry. When the packaging seduces and must be pretty in the cosmetics industry, in the pharmaceutical industry, it should instead be practical and informative. We can then start fr