Marketing trends

Innovation and Research and Development (R&D) are closely linked, even if they represent two different things. However, they are part of a company strategy to constantly adapt its products and processes or create new ones to meet market needs. R&D is the driving force behind innovation and the key to the company’s competitiveness. But can […]

If there is a place where it is difficult to be visible it is inevitably the pharmacy. Thousands of products, aligned next to each other, according to a well-studied configuration and where merchandising reveals all its power. How to stand out among all this competition? You will see that, while respecting some fundamentals, small tips […]

In the 21st century, even more than yesterday, companies are renewing themselves and constantly innovating. Today, when you want to last in a market, it is essential to launch new products and innovate in order to offer practical but original solutions to patients. When you want to access innovation, there are several possible strategies: ask a […]

Whether for medical devices (without prescription) or cosmetics the offer is always more abundant. In this context, it is increasingly difficult to build loyalty and generate engagement to patients / customers who want to take their health and beauty in their own hands. So how to create an effective and sustainable engagement? This is the […]

Even if in 2018 everyone has heard about CSR “concept in which companies integrate social, environmental and economic concerns in their activities” concretely how can we apply a CSR approach in the pharmaceutical industry, what are the actions to set up, examples of actions to take. More than ever it is important to look at […]

According to Le Figaro, the figure is overwhelming, in France only a quarter of plastic packaging is recycled. But then, what are the actions to take in order to promote recycling? The choice of packaging, the choice of materials, consumer education in recycling. So many good practices to set up in order to preserve the […]

The arrival of cosmetic apps has changed consumer trends. We see here and there many blogs, women’s magazine articles, dealing with the manufacture of our cosmetics at home. Oh DIY trend (Do It Yourself)! The cosmetic industry beginning of the end? Maybe not. Below are some significant obstacles to this trend that people should read […]

For some months, consumers are shopping smartphone in hand and scanning products, to learn about their “potential danger”, before acting the purchase. This phenomenon, first known for food products, has been spreading for some months now to the beauty ones. Indeed, consumers became suspicious after several media scandals in the beauty world, and want more […]

Oh winter … winter sports’ season, pampering evenings by the fire, illuminated villages and little light cheese dishes! But in winter, there is as well a lower rate of sunshine, lower temperatures suitable to the development of germs and viruses. Flu, gastroenteritis and colds are stars. How to get your patients overcoming the Cold’s road? […]

Stimulating the interest of patients and consumers is essential for any player in the pharmaceutical and cosmetic industry. When the packaging seduces and must be pretty in the cosmetics industry, in the pharmaceutical industry, it should instead be practical and informative. We can then start from the mega trends of society or global consumption such […]