The sales and operations planning in the pharmaceutical industry is a monthly process that allows Sales and Marketing to update the sales plan for the next period of 12 months, and the Production and Purchasing department to: Check if they
Pharmaceutical CDMO: Why paying for services?
In the field of pharmaceutical outsourcing where competition is raging, a change of mentality has been taking place in recent years. Where the buyers agreed to pay a little more in their drug unit price, they are today focused on
Connected medical devices, do you think about it?
Connected health everyone talks about it, but who is it for? What is the purpose? What are the uses? Connected medical devices have spawned in recent years offering real interests for patients but also great opportunities for pharmaceutical companies to
What are the big differences between GMP and ISO 22716?
Drugs have the Good Manufacturing Practices (hereinafter referred to as GMP), cosmetics have the ISO 22716 standard. If the need to secure the production of drugs is not to prove, it is not always obvious for cosmetic products. Indeed these
Sea Waters: pack volume trends!
In a mature market like nasal seawater, competition is raging and new brands, punchy, force the historical players to review more and more often their range in order to adapt themselves… trends are changing quickly and a way of to
OTC: the war of pharmacy shelves
In the past years in France, the market for major pharmaceutical brands has been attacked by generics. The first brand managers’ reactions was to transfer some of their medicines to OTC: freedom of tariffs, and getting closer to consumers. The
Steps of Sales and Operations Planning in pharmaceutical industry
The basic components of the Sales and Operations Planning (SOP) in the pharmaceutical industry are the commercial plan, the production plan (often called the industrial plan so as not to confuse it with the production program), coherence of these two