Marketing Trends

CSR brings together all practices aimed at integrating social, environmental and economic concerns into their activities. Involve your organization and your employees in an ambitious, rewarding and simple project to implement. The installation of hives can be one of the

At Amazon, and other Ali Baba’s age, at the time when all stores have their own app and when consumers can have accurate information whenever they decide and need, isn’t it time to turn disruptive and change BtoB usages by

You heard about medical device last night on advertising and you don’t know what it really is, so this release is for you. Know that medical devices are everywhere but really everywhere. They can represent many things whether contact lenses,

Tablets, sachets, capsules or sprays have long time ago replaced ointments, filters or other decoctions. Galenic is an art, the art of preparing the drug in a form easily assimilated and totally effective. For thousands of years, evolutions and innovations

CPhI worldwide: 3 days to conquer the pharmaceutical world From October 9 to 11, 2018, the most important show in the pharmaceutical industry was held in Madrid: CPhI worldwide. It takes place once a year through different places around the

Connected health everyone talks about it, but who is it for? What is the purpose? What are the uses? Connected medical devices have spawned in recent years offering real interests for patients but also great opportunities for pharmaceutical companies to

In a mature market like nasal seawater, competition is raging and new brands, punchy, force the historical players to review more and more often their range in order to adapt themselves… trends are changing quickly and a way of to

In the past years in France, the market for major pharmaceutical brands has been attacked by generics. The first brand managers’ reactions was to transfer some of their medicines to OTC: freedom of tariffs, and getting closer to consumers. The

No cosmetics without preservatives. The latter are indeed essential to any preparation to prevent the proliferation of germs, bacteria and other fungi that develop very well in skincare products. Of natural or synthetic origin, they allow a healthcare product to

Currently, in most industrialized countries, about 15 to 20% of the population could be affected by allergic rhinitis, sometimes without being diagnosed and/or treated. If allergic rhinitis often flares up during adolescence and in the beginning of adulthood, it can